The identification of something cute is not a feeling— I can, in fact, look at something and decide whether or not it would be considered cute based off of psychological factors.
However, the reaction to something cute is a feeling, one which often involves a desire to coddle or protect whatever it is that has been identified as cute.
I have always "felt" that toward you.
[...he could have said that with more care so as not to be upsetting to her. why did he not do that?]
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